Become A Baire Threads Affiliate

Apply now

Partnership opportunities

We make the CloudSoft Double-Stuffed Comforter — a duvet people describe as sleeping under a marshmallow. If your audience cares about their bedroom, we'd love to work with you.

Our affiliate program is simple: share what you genuinely like, earn on every sale.

What you get

10% commission on every sale that comes through your link, tracked automatically.

A free CloudSoft duvet for approved creators — yours to keep, no returns.

Your content amplified. If a video performs, we run it as a paid ad — and you keep earning on every sale it drives, long after you posted it.

No fees, no lock-in. Nothing to pay, and you can stop any time.

Who we're looking for

We work with creators in Australia and the United Kingdom who:

  • Appear on camera and are genuinely watchable
  • Post about home, bedroom, interiors, lifestyle or family life
  • Shoot bright, clean, natural-light content

Follower count matters far less to us than whether your content connects. Small accounts are very welcome.

How it works

1

Apply using the form above — it takes about two minutes.

2

We review every application personally and get back to you either way.

3

Approved creators receive a free duvet and a unique tracking link.

4

Post, and earn. Commission is tracked automatically and paid to you directly.

Frequently asked questions

How much can I earn?

You earn 10% of every sale through your link, with no cap. The creators who earn most are the ones whose content we run as paid ads — that keeps earning long after the original post.

Do I have to pay anything?

No. There's no fee to join and nothing to buy.

Do I really keep the duvet?

Yes. If you're approved as a creator, it's a gift — we never ask for it back.

What do I need to post?

At least three videos, filmed on your phone. Nothing polished — our best-performing content is people reacting honestly to the product. We'll send you a short brief with examples of what's worked.

Which countries can apply?

Australia and the United Kingdom right now. We're expanding, so apply anyway and we'll keep you on file.

Do I need to disclose the partnership?

Yes — every post needs to be marked as gifted or an ad. It's a legal requirement in Australia, and we'll walk you through it.

Ready to apply?

Click Apply now above and we'll be in touch.